Fractional Kickstart
Turn what you already know how to do into a fractional practice that clients pay for.
You've done strong work inside companies for 10+ years. You've just never had to package and sell it. Fractional Kickstart is an 8-session program that turns your expertise into a clear, client-ready offer, with the positioning, pricing, and pipeline to land your first clients.
The problem
You're great at the work, but you've never had to sell it. You don't know how to turn "I was VP of Product at X" into an offer a client would pay for. The market is noisy, the fractional space is crowded, and without clear positioning you end up undercharging, attracting the wrong leads, or spinning your wheels.
Why now
AI has changed the math. A solo consultant can now deliver work that used to require a team. You can move faster, scope smarter, and punch above your weight from day one. The barrier to going fractional has never been lower, but only if you know how to position yourself and land clients. That's the gap this closes.
What you get
A clear, client-ready fractional consulting offer: positioning, pricing, scope, and a plan to land your first clients. Plus the confidence and systems to actually execute on it.
You leave with a working offer, a pipeline of conversations, and ideally your first client.
- ICP definition: who specifically you serve and why they'd hire you
- Offer design: what you deliver, how long it takes, what you charge
- Positioning and messaging: your 30-Second Story and your differentiation
- Scoping and pricing strategy, so you don't undercharge or overdeliver
- Strategic networking plan: who to talk to, what to ask for, how to build pipeline
- AI toolkit setup: how to use AI to accelerate your delivery and operations from day one
How it works
8 sessions over 10-12 weeks. Each session has focused pre-work so the time together is spent sharpening, not starting from scratch.
Session 1: Direction Setting
Find where your skills, interests, and market demand overlap, and pick the lead direction.
Session 2: Ideal Client Profile
Pressure-test who you serve until you can describe them in one sentence.
Session 3: Your 30-Second Story
Build a positioning story you are actually comfortable saying out loud.
Session 4: Offer Design
Define the deliverable a client holds at the end, plus format and the offer ladder.
Session 5: Scoping and Pricing
Land on a price you can say with confidence, backed by the math.
Session 6: Network Map and Pipeline
Turn your network into a ranked list of conversations with a plan for each.
Session 7: AI Toolkit and Lead Magnet
Build an AI-powered workflow and a lead magnet ready to share.
Session 8: Launch Review and What's Next
Pressure-test the whole practice and leave with a 90-day plan.
Who it's for
Experienced product, marketing, engineering, and technical leaders with 10+ years inside companies
People who want to go independent or fractional but have never had to sell themselves to a client
Operators who want a clear offer and pipeline, not a generic "start a business" course
Why Chill Labs
I've made this transition myself, from corporate product and consulting leadership to running my own practice. I work with clients ranging from individual fractionals to private equity portfolio companies.
I have both the technical depth and the client-facing experience to help people who are great at the work but have never had to sell it. And I use AI extensively in my own practice, so I can show you how to do the same.
Investment
$5,000
8 sessions over 10-12 weeks, including all exercises and the AI toolkit setup.
Follow-on options include ongoing advisory, cohort participation, or check-in sessions as needed. Does not include job placement, website or branding work, or ongoing retainer management.