She Has No Tech Background. Now She Teaches 10,000 Women to Use AI.

About this episode

What happens when someone with no tech background, a history of unfinished projects, and a brain full of ideas discovers AI? Brooke Wright turned exactly that situation into Wright Mode, an AI strategy practice helping women founders and small business owners. She went from burning out three-quarters of the way through every project to brain-dumping ideas into AI and shipping them fast. One of her clients, a coach, built a custom GPT that sold 3,000 copies at $37 each, reaching people she could never have coached one-on-one. In this conversation, she shares the Brain Buddy GPT she built to handle her own to-do list, her mission to teach 10,000 women how to use AI by 2026, and her core message for anyone overwhelmed by the pace of AI: you're not behind.

Key takeaways

1. AI bridges the gap between idea and execution. Brooke used to hyper-focus on ideas and burn out three-quarters of the way through. Now she brain-dumps into AI, gets something executable back, and ships faster than ever.
2. Build systems that work with your brain, not against it. Brooke's Brain Buddy custom GPT takes her overwhelming to-do list and feeds her one task at a time, starting with quick wins for early momentum.
3. AI is the great equalizer for people without tech backgrounds. Brooke came from women's running retreats, university administration, and local government, and taught herself AI through YouTube and Claude.
4. Automate what you're already doing, then repurpose it. Every TikTok she posts triggers an automation that transcribes the video and generates three fresh content angles in her Notion dashboard.
5. You can productize expertise with AI and scale without burning out. A human design and astrology coach Brooke worked with built a custom GPT that has sold 3,000 copies at $37 each.
6. You don't have to do things the way other people do them. Brooke redesigned her work around how she actually operates: voice notes instead of typing, automations for the things she'd avoid.
7. You're not behind. Just start playing. Open a chat, have a conversation, build something small. VAs and online business managers who lean into these tools can become system implementers rather than data-entry workers.

Chapters

• 00:00Introduction to Brooke Wright
• 00:45From Corporate to Wright Mode
• 01:17The 60-Second Origin Story
• 02:16Building Self-Understanding (and Self-Compassion)
• 03:42From Stuck-on-Ideas to Brain-Dump-to-Execution
• 05:21Building the Brain Buddy Custom GPT
• 07:08Automating Time Tracking, Invoicing, and Content Repurposing
• 08:17Maintaining Your Voice While Automating Content
• 08:42Moving From Builder to Teacher
• 10:05Why Teach Others to Build Their Own AI
• 10:18The Workshops She Runs
• 11:27A Coaching Client Sold 3,000 Copies of a Custom GPT
• 13:24Lead Qualifier Automations for a Marketing Agency
• 13:32The Surprise Automation: GPT to Notion to Email Marketing
• 15:25Discovery Call to Proposal in 30 Minutes
• 16:49Reducing Mental Load with Automation
• 17:27How Building Wright Mode Changed Her Identity
• 19:24"You're Not Behind" -- Her Message to the AI-Overwhelmed
• 21:19What's Next: AI Dream Team Workshop and a Podcast
• 22:09Where to Find Brooke

Notable quotes

• "You're not behind. That's what I want to let people know."
• "It goes from idea to execution with AI. That's bridged the gap."
• "I built this custom GPT that I just brain dump everything I need to get done into it. And it will take that big long to-do list and then just spit out one task at a time."
• "She has sold like 3,000 units of this bot now. Can you imagine her trying to coach 3,000 people one-on-one?"
• "I never have to think about content again."
• "The strategic thinking, the problem solving, that stuff is not going to be replaced anytime soon."